AI Workflow Assistant
Built a lightweight product assistant that converts scattered documentation into actionable answers for small teams.
Outcome: Reduced onboarding and repetitive support loops.
Explore related work →Portfolio
Engineering, SEO, and AI in client work
Farflow is a freelance-led studio. This portfolio highlights how we ship for clients: fast web surfaces, search systems that scale, and AI integrations that stay grounded in real data and governance.
Performance-First Marketing Stack
Designed and launched an ultra-fast conversion-focused site system with animation, SEO structure, and reusable page modules.
Outcome: Improved engagement and decreased bounce on landing funnels.
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SEO & Content Systems
Structured templates, internal linking, and technical SEO foundations for teams scaling organic acquisition without thin pages.
Outcome: Improved crawl efficiency and clearer topical clusters.
Explore related work →FAQs
Is this work representative of what you ship today?
Highlights skew toward patterns I repeat—performance-focused marketing stacks, SEO systems, and AI-assisted workflows. Exact stacks evolve; principles (measurement, maintainability, crawl clarity) stay consistent.
Can you share private client details?
Many engagements are under confidentiality. Public write-ups use anonymized outcomes or client-approved language. Ask for a relevant private reference if your procurement process requires it.
Do you take design-only projects?
Rarely. I am strongest where UX, implementation, and search constraints meet. Pure brand or illustration work is usually a better fit for a specialist studio.
How do you measure success on past work?
Per project: agreed KPIs such as Core Web Vitals, organic sessions, conversion rate, or time saved in a workflow. I prefer leading indicators you can observe in weeks, not vague “visibility” claims.
What should I look at before hiring?
Services detail for scope fit, blog posts for technical depth, and tools for how I think about edge cases. Then propose a small paid slice if you want certainty before a larger commitment.