Freelance · Remote · Available Now
I build things that
rank, scale,
and think.
I'm a full-stack developer, technical SEO strategist, and AI tool builder. For the past several years, I've helped startups and growing businesses turn good ideas into digital products that actually get found — and actually work. No templates. No cookie-cutter solutions. Just sharp thinking and cleaner code.
"Working with [Your Name] was one of the best decisions we made in 2024. Our organic traffic doubled within four months, and the custom dashboard he built became the backbone of our whole operation."
— Founder, SaaS Startup · London
I didn't set out to become a freelancer. I set out to solve hard problems — the kind that live at the intersection of code, search, and intelligence. After years of working inside agencies and startups, I went independent because I realised I did my best work when I had full ownership of the outcome.
Today, I operate at the crossroads of three disciplines most people treat as separate: development, SEO, and AI. I've found that when you bring all three together, you stop building features and start building advantages. A website that's technically brilliant but invisible on Google is a waste. An AI tool that's clever but slow to load is frustrating. I care about the whole picture.
My clients tend to be founders, product teams, and marketing leads who've outgrown generic solutions. People who want a partner, not just a contractor. If that sounds like you — we should probably talk.
What I actually do
View all services →Custom Development
From concept to deployed product. I build web applications, internal tools, dashboards, APIs, and SaaS platforms using modern stacks. Every project is custom — because your problem is custom. I write clean, documented, maintainable code that your team can actually work with later.
Explore →Technical SEO
I find why your site isn't ranking — and fix it. Crawl architecture, Core Web Vitals, schema markup, indexing issues, content cannibalisation, internal linking strategy. I bring an engineer's precision to SEO, which means I don't just audit — I implement.
Explore →AI Tool Building
Custom AI-powered applications built around your actual workflow. LLM integrations, prompt engineering, retrieval-augmented generation, automation pipelines. I've built tools that save teams 20+ hours a week — not by replacing thinking, but by removing the grunt work around it.
Explore →Free tools
Useful things I built and decided to share.
I build tools constantly — it's just how I think through problems. A few of them turned out useful enough that I made them public. No sign-up, no paywall. Just open and use.
Browse All Tools →From the blog
Technical SEO
The Only Technical SEO Checklist You'll Actually Finish in 2025
Most SEO checklists are built for agencies billing by the hour. This one is built for people who need to see results and move on. I've distilled eight years of audits into the 22 checks that actually move the needle — ranked by impact, not alphabet.
8 min read · SEO
AI Tools
How I Built My First Production LLM Tool in a Weekend
Start to deployed. What worked, what broke, and what I'd do differently.
6 min read · AI
Coding
Five API Design Mistakes I Keep Seeing (and How to Fix Them)
From real code reviews. Patterns that hurt more than they help.
5 min read · Dev
Have a project worth building right? Let's talk.
I take on a small number of projects each quarter. Reach out early — current availability fills up fast.
Start a Conversation →FAQs
What does Farflow actually build?
Next.js applications, technical SEO programs (crawl, indexation, structured data, performance), and production AI tooling such as RAG and internal assistants. The goal is software that loads fast, ranks cleanly, and stays maintainable.
Do you work with teams outside your timezone?
Yes. Engagements are remote-first with async updates (written summaries, Loom when helpful, and clear milestones). Live calls are scheduled when decisions need real-time alignment.
How do you price projects?
Fixed quotes when scope is clear, retainers for ongoing SEO or product support, and day-rate blocks for advisory or embedded work. You get a written scope, timeline, and cost before work starts—no surprise invoices.
Can you help only with SEO or only with development?
Absolutely. Many clients start with a technical SEO audit, a Core Web Vitals pass, or a specific build. You can expand the relationship later if it makes sense.
What should I send in a first message?
A short description of the product or site, what “done” looks like, any deadlines, and links to the property in question. If there is a Search Console or analytics context, mention it—but it is not required to start.